Case study
Roofing contractor, Cork
One month of Facebook and Instagram ads, with every enquiry sent straight to the owner’s phone.
- Ad spend
- €1,029One month
- Enquiries
- 35About €29 each
- Work won
- €30K+Roughly €30,000 to €32,000
Websites and growth systems for trade businesses
Websites that win work, and the systems behind them.
We find what’s costing your business work, then build the website and the systems that fix it: instant replies, follow-up and one place to run every job.
A 2-minute check. Free, with no obligation.
The problem
Most businesses don’t need more marketing. They need fewer leaks.
Four places good jobs slip away. Most businesses have at least two.
Hard to find, easy to pass over
No website, or one that’s slow and dated. Customers check you out and call someone else.
Enquiries that go cold
Calls missed on the job. Quotes nobody chases.
No clear view of the work
Leads in texts, notebooks and memory. Nobody can say where the money came from.
Busy one month, quiet the next
Word of mouth comes and goes, and it’s hard to plan around.
How it works
Diagnosis first. Then we build.
Diagnose
We find the leaks
A short call and a look at how work comes in, gets followed up and turns into jobs.
Build
We build what’s missing
A website that wins the call, and only the systems your business needs, set up under your name.
Run
We run it and improve it
Changes based on what’s turning into work, and a clear monthly report.
Everything runs in your own accounts, under your business name.
What we build
A website first. The systems behind it.
Start with the one that fixes your biggest leak, or run them together.
Websites, SEO and GEO
A website that gets found and gets the call
Fast, clear sites built to turn visitors into enquiries. Set up for Google, and for AI assistants like ChatGPT that now recommend local businesses.
- Built to convert
- Local SEO
- GEO for AI search
Follow-up
Every enquiry answered in seconds
An instant reply in your business name, a few questions that filter out time-wasters, and follow-ups after visits and quotes.
- Instant WhatsApp replies
- Lead qualification
- Quote follow-up
CRM and management
One place to run the work
Every lead, quote, job and customer in one simple system, with reporting that shows where each job came from.
- CRM and pipeline
- Quotes and jobs
- Monthly reporting
Optional add-on: ads
More of the right enquiries, if you want them
Facebook and Instagram campaigns aimed at the jobs you want, in the area you cover. Only once the website and follow-up are ready for them.
- Facebook and Instagram
- Local targeting
- Made from your real work
Interfaces shown are illustrations. Possible outcomes include more calls from your website, faster replies and fewer lost enquiries. What’s realistic depends on your business, which is why we start with a diagnosis.
Proof
Real numbers, not promises.
From a roofing contractor running ads with our follow-up system.
“To be honest, I wasn’t expecting the leads to start landing so fast. I’m very happy with the amount of work that has come in since we started this.”
32×
Average return on ad spend for clients running the full system*
* Return on ad spend is the value of jobs won divided by the ad spend that produced them, from client reporting. It measures job value, not profit, and excludes our fees. Results vary by business, area, offer and budget.
Who it’s for
Built for trade and home-service businesses.
Established businesses with good work to show and the capacity to take on more.
- Roofing
- Building & Renovation
- Kitchens & Bathrooms
- Plumbing & Heating
- Electrical
- Landscaping & Driveways
- Painting & Decorating
- Scaffolding
- Cleaning & Facilities
Something else? Tell us about your business
Questions
Questions worth asking first.
Do you only build websites?
The website comes first, because it’s where most customers decide whether to call. Behind it we build the follow-up and CRM that turn those calls into jobs, and ads if you want them.
Can I get just a website?
Yes. Each part works on its own. We’ll tell you honestly whether a website alone will fix your biggest leak, or whether something else should come first.
Do you work with my type of business?
We work with trade and home-service businesses. If you’re not sure, the 2-minute check will tell us both.
What does it cost?
It depends on what your business needs. You’ll get clear figures on the call, before anything is agreed.
What happens after I complete the check?
- We read your answers
- If it looks like a fit, you pick a time for a free 15-minute call
- On the call we look at how you win work now and tell you honestly what we’d build
Who owns the website and data?
You do. Everything runs on your own domain and accounts, under your business name.
Will you get me to the top of Google?
Nobody can honestly promise that. We build sites the way search engines and AI assistants expect, and set up the local details that help you get found.
See what would fix your biggest leak.
Answer a few quick questions about your business. It takes about two minutes, and if it looks like a fit you can book a free 15-minute call straight away.
“I’m Rati, and I run Abula Marketing from Cork. On the call we’ll look at how you win work now and where enquiries go missing. If I don’t think we can help, I’ll tell you straight.”